Rebecca Huston
Co-Founder | Trust & Corporate Services Specialist
The market rewards specialists who stay in their lane. Rebecca Huston's career demonstrates the superior advantage of the strategic generalist—the rare mind capable of discerning underlying connections where specialists see only isolated problems.
Her reputation as a corporate fixer was built at the highest levels of global business, where CEOs of struggling market leaders would call when conventional approaches failed. When Starbucks needed to translate their experience for the Asian market without diluting their essence, they called Rebecca. When Sephora found itself losing momentum amid changing retail landscapes, Rebecca engineered a transformative customer experience strategy that revitalized the brand. When Apple and Nike sought to create the first-of-its-kind collaboration between tech and athletic giants, Rebecca bridged their distinct corporate cultures to forge a groundbreaking partnership.
This history of high-stakes intervention across industries gave Rebecca an unusually broad perspective on how organizations succeed—and why they fail. Her approach cuts through specialized silos, addressing root causes rather than symptoms, with solutions that executives implement because they recognize the clarity of vision behind them.
The transition to financial architecture was a natural evolution of this integrative expertise. After a decade in boutique investment banking, where she applied the same strategic insights to capital structures that she had previously applied to brand architecture, the synthesis became clear: financial freedom and protection require the same holistic thinking that revitalizes faltering market leaders.
At Sullivan Hart, Rebecca's role is fundamentally navigational—guiding clients through complex processes toward their identified goals for financial sovereignty. She ensures that legal, financial, and strategic elements aren't addressed in isolation but woven into a unified framework that clients can comprehend and confidently navigate.
Her educational foundation—a BA in Dramatic Arts with an emphasis on Research and Critical Writing from UC Berkeley (summa cum laude, Phi Beta Kappa) and Environmental Design from Art Center College of Design—reflects the interdisciplinary thinking that powers her approach to problem-solving.
For clients navigating increasingly complex global financial waters, Rebecca offers what most advisors cannot: the ability to see not just the immediate obstacles but the currents beneath them, and to chart a course that anticipates shifts before they manifest.
In an era where synthesis across domains creates exponential value, Rebecca stands as the quintessential strategic generalist—the indispensable mind when conventional thinking has reached its limits.